Where on the page should you place your keywords?
If you want traffic from search engines, you know that you need to optimize your page for your target keywords. You need to place them precisely where they’ll get the most attention.
Popular search engines like Google have been so successful, they are able to determine the most relevant websites for the keywords queried, while penalizing sites using spam tactics. This has led to a better user experience.
Forget The Keyword Tag !!
The goal of search engines is to deliver the most relevant content to their users. Rather than tricking search engines into ranking your site, which often works against you, focus on delivering more appropriate keywords in well-placed areas of your site code.
Five important areas to focus keywords on:
The title tag, which shows up as the title in search results and on the browser window, the most important place to place your keywords. There are several things that should go into a title tags:
- A title tag should be about 65-70 characters or less.
- Choose keywords that correspond with the content on the page.
- Put the most important keywords at the beginning of the title tag.
- Customize the title tag on each page to help avoid duplicate content.
- It helps users make sense of what they will find on the page, it does the same for search engine bots.
- Use the URL to include keywords from the page, making sure to keep it readable.
- Users find links with readable, descriptive terms more trustworthy.